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- Gustafsson, Anders, et al.
(författare)
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Managerial Implications for Customer Focused Product Development
- 1998
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Konferensbidrag (refereegranskat)abstract
- Since the introduction of QFD a lot has been written about the best way for its implementation and use. Numerous publications have developed normative models of how to succeed with QFD. When these models are implemented, some companies have great success while other fail miserably. How can two companies using the same method come to such completely different results? In a study of six multinational companies this question has been examined. The cases show the importance of understanding the dynamics in an organization before implementing QFD. With knowledge about the situational factors and an understanding of how they influence each other, an implementation of QFD is likely to be successful. Some important managerial implications from the study are the need to adjust the method to each specific company and even to each specific application. Furthermore, companies working close to customers before encountering QFD seem less likely to achieve a successful implementation of the method
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| 3. |
- Gustafsson, Anders, et al.
(författare)
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Priority Setting in QFD - Improvements and Implications
- 1999
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Konferensbidrag (refereegranskat)abstract
- One of the more important purposes of QFD is to prioritize customer needs and thus know where to focus resources in the future. The standard procedure in QFD is to ask customers to state their importances and there are many disadvantages connected to this procedure. The state-of-the-art approach in customer satisfaction modeling is to derive importances from the customers' evaluation of a product. This paper compares the two approaches. The conclusion is that it is better to derive the importances since it can be expected to generate more reliable results and it is easier to interpret
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